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August 23, 2021 at 6:30 PM
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Start planning now to attend the September 16 Sonoma County wine auction weekend packed with wine country fun, fine wines, and epicurean experiences

By Robin Barr Sussman

The Sonoma County Wine Auction brings the region’s most renowned winemakers and growers together with collectors and generous bidders for an opportunity to acquire some of Sonoma County’s top wines and once-in-a-lifetime travel experiences. Named one of the nation’s top charitable auctions by Wine Spectator, the proceeds raised benefit local Sonoma County charitable organizations.

The weekend of activities kicks off on September 16 at stunning new Montage Healdsburg resort with The Best Party Ever and culminates with the live auction on Saturday, September 18 at the breathtaking La Crema Estate at Saralee’s Vineyard. La Crema Estate is nestled within the Russian River Valley in a restored historic circa 1900 barn with sprawling lush grounds perfect for the reception tastings, auction and after-celebration. On Friday, September 17, enjoy intimate dining experiences hosted by popular chefs and winemakers. The region’s iconic wines will be paired with California cuisine in an unforgettable wine country setting.

The Sonoma County Vintners Foundation Vintner Honoree for this year’s Sonoma County Wine Auction is venerable Gary B. Heck, President, Chairman and Owner of historic Korbel Champagne Cellars. The list of exclusive live auction lots has also been unveiled for the auction taking place in-person. “Each year our Vintner Honoree is selected for their leadership and commitment to Sonoma County,” said Michael Haney, Sonoma County Vintners Executive Director.”

Since its inception, the Sonoma County Wine Auction has raised nearly $37 million to help fund charitable organizations focusing on literacy, education, arts and culture, environment and health and human services and have supported more nonprofits than any other fundraising event in Sonoma County.

Join wine country’s generous winemakers and chefs to bid on coveted experiences, all while donating to those in need. In addition to the incredible collection of live auction lots, a special selection of online auction lots will also be available with dates and lot details to be announced soon. To learn and to register to attend the festivities, visit

Recommended Small Inns and Private Lodging Ideas

Montage Healdsburg Resort

Lucy’s Healdsburg Vacations

Hotel E, Santa Rosa

Healdsburg Inn on the Plaza

Harmon Guest House